Is it time for a brand audit?

Thinking timeOn last week’s blog, we looked at some of the key things you need to consider to keep your brand fresh, from its logo and strapline right through to the name itself.

The work of a brand audit doesn’t stop there, though. Once you’ve got your name and logo right, don’t forget to consider how you represent yourself in the market, and how you reflect your business’ values online and on social media. With the speed that the internet moves, it’s vital that you’re presenting yourself the right way. It’s a skill that’s easy to get wrong, but when you get it right, it can really boost engagement and take your business to the next level.

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Posted by Jennie Ward