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Giving something back

Here at Edit, etc we have always been clear that we want to work as hard to help our local community as we do for our clients, so we’re proud to be able to announce that we’ve chosen our nominated charity for 2018/19 – the amazing children’s charity ‘Ada & Albert’.

Ada & Albert is a brand new, grass roots charity that fundraises to support vulnerable children in and around Bromley, Kent. The charity launched in June this year, and at Edit, etc we’ve been working closely with the Founding Volunteers since late last year, helping them to set up ready for the launch.

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Posted by Jennie Ward

Is it time for a brand audit?

Thinking timeOn last week’s blog, we looked at some of the key things you need to consider to keep your brand fresh, from its logo and strapline right through to the name itself.

The work of a brand audit doesn’t stop there, though. Once you’ve got your name and logo right, don’t forget to consider how you represent yourself in the market, and how you reflect your business’ values online and on social media. With the speed that the internet moves, it’s vital that you’re presenting yourself the right way. It’s a skill that’s easy to get wrong, but when you get it right, it can really boost engagement and take your business to the next level.

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Posted by Jennie Ward

Do you know what your brand stands for?

Too many small businesses make the mistake of thinking ‘brand’ means the same as ‘business’, and that once they have chosen their name, logo, and possibly got a website up and running, that’s all the setup work done.

Whether your business is just starting out, or has been around for fifty years, having the right brand has never mattered more. But it’s worth spending the time to do it properly, because getting the brand right means giving your business a real, distinct identity that sets you apart from your competition.  Continue reading →

Posted by Jennie Ward