Giving something back

Here at Edit, etc we have always been clear that we want to work as hard to help our local community as we do for our clients, so we’re proud to be able to announce that we’ve chosen our nominated charity for 2018/19 – the amazing children’s charity ‘Ada & Albert’.

Ada & Albert is a brand new, grass roots charity that fundraises to support vulnerable children in and around Bromley, Kent. The charity launched in June this year, and at Edit, etc we’ve been working closely with the Founding Volunteers since late last year, helping them to set up ready for the launch.

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Posted by Jennie Ward

Time for a new name

rebrandThe convention for choosing a business name has changed substantially over recent decades. Once, most businesses were passed down through the generations, with children growing up learning about the family business before ultimately taking over from their parents. Traditionally, these businesses signified their long heritage and family roots through their names – WH Smiths, Woolworths, Fenwicks and Selfridges, for example.

All these businesses have (or in some cases, had) strong brands and were such established names in the High Street that customers know the services they offer before they step through the front door, even though the name itself gives no hint of what they sell. Instead, they rely on their shopfronts, and their long history and presence in the psyche of the British consumer.

But times are changing.

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Posted by Jennie Ward in General, Marketing

Is it time for a brand audit?

Thinking timeOn last week’s blog, we looked at some of the key things you need to consider to keep your brand fresh, from its logo and strapline right through to the name itself.

The work of a brand audit doesn’t stop there, though. Once you’ve got your name and logo right, don’t forget to consider how you represent yourself in the market, and how you reflect your business’ values online and on social media. With the speed that the internet moves, it’s vital that you’re presenting yourself the right way. It’s a skill that’s easy to get wrong, but when you get it right, it can really boost engagement and take your business to the next level.

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Posted by Jennie Ward

Do you know what your brand stands for?

Too many small businesses make the mistake of thinking ‘brand’ means the same as ‘business’, and that once they have chosen their name, logo, and possibly got a website up and running, that’s all the setup work done.

Whether your business is just starting out, or has been around for fifty years, having the right brand has never mattered more. But it’s worth spending the time to do it properly, because getting the brand right means giving your business a real, distinct identity that sets you apart from your competition.  Continue reading →

Posted by Jennie Ward

Writing a successful press release

Press release computerWhen you’ve launched your latest product, or added a new service to your business offering, the next step is to tell people about it, so that when they have need of what you offer, they’ll know to come to you first.

But writing a strong press release takes more than just understanding your business offering. You might know your business inside and out – but communicating it in the right way, to the right people, takes a little more thought.

We thought we’d put together some top tips to keep in mind when writing your next press release:  Continue reading →

Posted by Jennie Ward in Marketing, 0 comments

Why your business needs a blog

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The internet has become the centre of our everyday lives. We turn to it when we want groceries, when we’re thinking of buying new furniture, and whenever there’s a question we don’t know the answer to. We also use it to find out more about any business we’re thinking of buying from. That’s why it’s rare to find any business, even a startup, which doesn’t have a website for potential customers to find through Google (other search engines are available!). Continue reading →

Posted by Jennie Ward in Marketing, 0 comments